After 7 years, Rita’s Italian Ice will be closing its doors permanently.

When news first broke out that Philadelphia-based brand Rita’s Italian Ice was opening its doors to the public in the Philippines in 2014, people immediately flocked their first branch in Greenhills just to get a taste of their famous ice custard—ultimately winning the hearts of the Filipino people.

Sad to say, after 7 years, the popular frozen dessert chain has decided to permanently close its doors in an announcement on their Facebook page last January 11.

Rita's Italian Ice
Photo from @RitasItalianIcePH

And while this is goodbye, you could still enjoy the incredibly creamy frozen custard until January 15, 2022. As their parting gift, they are also having a Buy 1 Take 1 promo on all of their desserts.

They’re open for take-out delivery, and pick-up. Or you can also order through their website at or their social media pages or SMS at (0917) 527-6987.

Cover image is from @RitasItalianIcePH

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