{"id":208930,"date":"2024-10-01T09:00:00","date_gmt":"2024-10-01T01:00:00","guid":{"rendered":"https:\/\/booky.ph\/blog\/?p=208930"},"modified":"2024-10-01T09:16:32","modified_gmt":"2024-10-01T01:16:32","slug":"the-house-that-fried-chicken-built-a-story-of-maxs-humble-beginnings","status":"publish","type":"post","link":"https:\/\/booky.ph\/blog\/the-house-that-fried-chicken-built-a-story-of-maxs-humble-beginnings\/","title":{"rendered":"The House That Fried Chicken Built: A Story of Max\u2019s Humble Beginnings"},"content":{"rendered":"\n

Or how Filipino hospitality gave rise to a national landmark.<\/em><\/p>\n\n\n\n\n\n\n\n

There\u2019s a unique satisfaction in revisiting the simple pleasures of childhood\u2014from climbing a tree and riding a bike to savoring the taste of your favorite food. And when it comes to family celebrations, dining at Max\u2019s was always a staple. Whether it was your grandma\u2019s birthday, your grade school graduation, or your parents\u2019 anniversary, Max\u2019s signature fried chicken and their versions of Filipino favorites were always on the table. And what better way to relive those cherished memories than walking down Max\u2019s memory lane? Spanning more than seven decades of Filipino tradition, the brand proudly celebrates its 79th anniversary this October.<\/p>\n\n\n\n

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The Birth of Max\u2019s Iconic Fried Chicken<\/strong><\/p>\n\n\n\n

In 1945, as Filipinos were rebuilding their lives after World War II, Maximo Gimenez, a Stanford-educated teacher, extended his hospitality to American troops stationed in Quezon City by offering them refreshments. When the soldiers insisted on paying for their drinks, what began as a simple gesture of kindness soon led to a friendship and the opening of a caf\u00e9. Gimenez\u2019s niece, Ruby, then took charge of the kitchen and created the now-famous Sarap-to-the-Bones Fried Chicken\u2014a recipe that quickly attracted neighboring Filipinos and marked the beginning of Max\u2019s Restaurant.<\/p>\n\n\n\n

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Filipino Favorites Spanning Generations<\/strong><\/p>\n\n\n\n

Nearly eight decades later, Max’s Restaurant continues to live up to its moniker, “The House That Fried Chicken Built.” No matter which generation you belong to, it\u2019s nearly impossible to grow up in the Philippines without hearing about Max\u2019s (just ask your dad or your dad\u2019s dad). As the center of family gatherings, it has been a witness to countless Filipino milestones\u2014perhaps even some of your own. Album photos show Max\u2019s as the warm and familiar backdrop to families\u2019 triumphs and shared stories that span generations.<\/p>\n\n\n\n

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Now with over 200 restaurants across the Philippines, North America, Canada, the Middle East, and Southeast Asia, Max\u2019s Restaurant has consistently drawn patrons with the best of Filipino cuisine. At the heart of their menu is Max’s Fried Chicken<\/strong>, famous for its golden brown skin and tender meat, served without breading. Beyond that, Max\u2019s has also put its own spin on many beloved Filipino classics. Their All-Beef Kare-Kare<\/strong>, a rich peanut stew made with oxtripe, beef, and vegetables, served with bagoong (shrimp paste), is a savory delight that never disappoints. For no-meat selections, Max\u2019s signature Sizzling Tofu<\/strong>\u2014a sizzling plate of deep-fried tofu cubes in a creamy, mildly spicy sauce, is always a sure hit. Of course, it isn\u2019t a Pinoy party without Pancit Canton<\/strong>, stir-fried egg noodles mixed with vegetables, chicken, pork, and seafood, and Lumpiang Shanghai<\/strong>, crispy bites perfectly paired with a sweet and sour dipping sauce. To end on a sweet note, you can\u2019t go wrong with Halo-Halo<\/strong>\u2014a delightful mix of shaved ice, sweetened fruits, beans, and jellies, topped with leche flan and ice cream.<\/p>\n\n\n\n

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With such a diverse array of flavors, it\u2019s no wonder that Max\u2019s has become synonymous with comfort and nostalgia over the years. Each dish brings a taste of tradition, making every visit to Max\u2019s a flavorful journey through Filipino heritage.

Head on to Max\u2019s Facebook<\/a> page for special surprises on its 79th anniversary!<\/p>\n\n\n\n

Craving to uncover the best dining experiences in Metro Manila, from timeless favorites to the newest spots? Get the Booky app today and stay in the loop with the latest updates, exclusive offers, and massive discounts on all things food!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Or how Filipino hospitality gave rise to a national landmark.<\/p>\n","protected":false},"author":42,"featured_media":208939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[539],"post_tag":[],"malls":[],"booky_location":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/posts\/208930"}],"collection":[{"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/comments?post=208930"}],"version-history":[{"count":3,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/posts\/208930\/revisions"}],"predecessor-version":[{"id":208956,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/posts\/208930\/revisions\/208956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/media\/208939"}],"wp:attachment":[{"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/media?parent=208930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/categories?post=208930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/post_tag?post=208930"},{"taxonomy":"malls","embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/malls?post=208930"},{"taxonomy":"booky_location","embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/booky_location?post=208930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}