{"id":183481,"date":"2022-04-01T22:49:20","date_gmt":"2022-04-01T14:49:20","guid":{"rendered":"https:\/\/booky.ph\/blog\/?p=183481"},"modified":"2022-04-01T22:49:25","modified_gmt":"2022-04-01T14:49:25","slug":"madeats","status":"publish","type":"post","link":"https:\/\/booky.ph\/blog\/madeats\/","title":{"rendered":"Meet the Pinays that are Changing the Food Delivery Service Game in the Philippines"},"content":{"rendered":"\n<p>Meet Andie Cruz, Keisha Lao, and Mikee Villareal of MadEats!<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Throughout the course of the pandemic, we&#8217;ve seen multiple businesses close, lose revenue, and lay off workers. Restaurants, in particular, are one of the top industries that were hit the hardest during the pandemic. <\/p>\n\n\n\n<p><strong>Also Read:<\/strong> <a href=\"https:\/\/booky.ph\/blog\/butternut-bakery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meet the Pinay Entrepreneur that Put Butternut Bakery on the Food Map<\/a><\/p>\n\n\n\n<p>However, some businesses like MadEats with Co-Founders <strong>Andie Cruz, Keisha Lao, and Mikee Villareal<\/strong>, have proven to fit right in and have gracefully adapted to the changing F&amp;B landscape. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"770\" height=\"552\" src=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMDU5NDNcL21hZDRfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQifQ==\" alt=\"\" class=\"wp-image-183551\" srcset=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMDU5NDNcL21hZDRfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQiLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJ3aWR0aCI6Ijc3MCJ9fX0= 770w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMDU5NDNcL21hZDRfMTF6b24tMzIweDIyOS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiMzIwIn19fQ== 320w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMDU5NDNcL21hZDRfMTF6b24tNzY4eDU1MS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiNzY4In19fQ== 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" decoding=\"async\"><\/figure>\n\n\n\n<p>For starters, MadEats is a <strong>ghost kitchen<\/strong>. This means there are no physical stores to dine in. &#8220;Simply what MadEats is is an <strong>online delivery only restaurant<\/strong>. So at the core of what we do, we consider ourselves <strong>innovators of the food delivery experience<\/strong>,&#8221; shares Andie Cruz, Co-Founder and Chief Growth Officer of MadEats.<\/p>\n\n\n\n<p>Under MadEats are five different food brands namely: <strong>Yang Gang, Fried Nice, Chow Time, Dot Coffee, and MadBakes<\/strong>. All of which are <strong>tailor-made to not only be delivery-friendly but also satisfy any and every craving throughout the day<\/strong>. Whether you&#8217;re going for coffee, looking for something to eat for lunch or dinner, and a dessert to finish, they&#8217;ve got it all.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"770\" height=\"552\" src=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMDdcL21hZDVfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQifQ==\" alt=\"\" class=\"wp-image-183552\" srcset=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMDdcL21hZDVfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQiLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJ3aWR0aCI6Ijc3MCJ9fX0= 770w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMDdcL21hZDVfMTF6b24tMzIweDIyOS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiMzIwIn19fQ== 320w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMDdcL21hZDVfMTF6b24tNzY4eDU1MS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiNzY4In19fQ== 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" decoding=\"async\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"770\" height=\"552\" src=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAxMjRcL21hZDJfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQifQ==\" alt=\"\" class=\"wp-image-183556\" srcset=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAxMjRcL21hZDJfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQiLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJ3aWR0aCI6Ijc3MCJ9fX0= 770w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAxMjRcL21hZDJfMTF6b24tMzIweDIyOS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiMzIwIn19fQ== 320w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAxMjRcL21hZDJfMTF6b24tNzY4eDU1MS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiNzY4In19fQ== 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" decoding=\"async\"><\/figure>\n\n\n\n<p>Just like any startup, the trio, Andie Cruz, Keisha Lao, and Mikee Villareal, had faced some challenges in the beginning. Mikee Villareal, CEO and Co-Founder of MadEats shares one example. &#8220;Our first initial struggle is, how are we gonna build this business during the pandemic? So it requires a lot of like motivating other people and convincing them virtually that you can come join our team and try to do this crazy thing with us.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"770\" height=\"552\" src=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMjBcL21hZDdfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQifQ==\" alt=\"\" class=\"wp-image-183553\" srcset=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMjBcL21hZDdfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQiLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJ3aWR0aCI6Ijc3MCJ9fX0= 770w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMjBcL21hZDdfMTF6b24tMzIweDIyOS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiMzIwIn19fQ== 320w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMjBcL21hZDdfMTF6b24tNzY4eDU1MS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiNzY4In19fQ== 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" decoding=\"async\"><\/figure>\n\n\n\n<p>But all the challenges that came with starting a business during the pandemic brought about some learnings too. &#8220;I think in my opinion, and I think that they (Andie and Mikee) would agree too, is that we&#8217;ve learned how to be two things. So one resilient and connected to being resilient, we learned how to be innovative. Because of all the changes happening and all the uncertainty,<strong> we just learned how to quickly iterate and innovate when needed<\/strong>,&#8221; shares Keisha Lao, Co-Founder and Chief Product Officer. <\/p>\n\n\n\n<p>And the advantageous part of running a ghost kitchen is that the<strong> feedback from customers, much like their business model, is instantaneous too.<\/strong> &#8220;We really learned the importance of talking to our customers, what they want, what they don&#8217;t like, which parts of their experience are troublesome. At the end of the day we just really wanna please our customers give them what they want,&#8221; says Lao. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"770\" height=\"552\" src=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMzdcL21hZDNfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQifQ==\" alt=\"\" class=\"wp-image-183554\" srcset=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMzdcL21hZDNfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQiLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJ3aWR0aCI6Ijc3MCJ9fX0= 770w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMzdcL21hZDNfMTF6b24tMzIweDIyOS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiMzIwIn19fQ== 320w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAwMzdcL21hZDNfMTF6b24tNzY4eDU1MS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiNzY4In19fQ== 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" decoding=\"async\"><\/figure>\n\n\n\n<p>&#8220;And just because we have that intimate relationship with our customers, we have time to like ponder and actually, you know, reflect on the things that we actually learn on a day to day basis and then apply that to our business model. So in some way the pandemic has definitely pushed us.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"770\" height=\"552\" src=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAxMDJcL21hZDFfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQifQ==\" alt=\"\" class=\"wp-image-183555\" srcset=\"https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAxMDJcL21hZDFfMTF6b24uanBnIiwiYnVja2V0IjoiYm9va3lyZXBvcnQiLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJ3aWR0aCI6Ijc3MCJ9fX0= 770w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAxMDJcL21hZDFfMTF6b24tMzIweDIyOS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiMzIwIn19fQ== 320w, https:\/\/sih.booky.ph\/eyJrZXkiOiJibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8wM1wvMzAyMTAxMDJcL21hZDFfMTF6b24tNzY4eDU1MS5qcGciLCJidWNrZXQiOiJib29reXJlcG9ydCIsImVkaXRzIjp7InJlc2l6ZSI6eyJmaXQiOiJjb3ZlciIsIndpZHRoIjoiNzY4In19fQ== 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" decoding=\"async\"><\/figure>\n\n\n\n<p>This March, let\u2019s celebrate the achievements of women all over. To learn more about MadEats and the rest of their journey <strong><a href=\"https:\/\/www.facebook.com\/bookyapp\/videos\/336283798534852\" target=\"_blank\" rel=\"noreferrer noopener\">watch\u00a0the full interview here<\/a><\/strong>. <\/p>\n\n\n\n<p>If you\u2019re not already enjoying the offline convenience of Booky, you can&nbsp;<a href=\"https:\/\/ph.phonebooky.com\/app\/\">download the app<\/a>&nbsp;for FREE on&nbsp;iPhone or&nbsp;<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.scrambledeggs.booky\">Android<\/a>. Discover over 1000 of the top restaurants in Metro Manila and just watch as your foodiverse explodes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Andie Cruz, Keisha Lao, and Mikee Villareal of MadEats!<\/p>\n","protected":false},"author":97,"featured_media":183546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[539],"post_tag":[],"malls":[],"booky_location":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/posts\/183481"}],"collection":[{"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/comments?post=183481"}],"version-history":[{"count":4,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/posts\/183481\/revisions"}],"predecessor-version":[{"id":183600,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/posts\/183481\/revisions\/183600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/media\/183546"}],"wp:attachment":[{"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/media?parent=183481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/categories?post=183481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/post_tag?post=183481"},{"taxonomy":"malls","embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/malls?post=183481"},{"taxonomy":"booky_location","embeddable":true,"href":"https:\/\/booky.ph\/blog\/wp-json\/wp\/v2\/booky_location?post=183481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}